The historic town of Plymouth serves as the new cultural core of the South Shore, offering the finest in arts, culture and entertainment. With the 400th anniversary on the horizon tourism and visitor traffic is heightened providing the highest visitor statistics in decades.
As a stand-alone community Plymouth is home to a population of 60,000 residents diversified by about 10% minority cultures. 56% of residents are between the ages of 26 to 54, a perfect target for The Spire’s programming. 32% of households have an estimated median income of more than $75K per year, supporting the opportunity for sponsors to be visible to an affluent target demographic.
The Spire’s broad programming promises a reach far beyond its hometown neighbors. With marketing plans in place to reach all of Southeastern Massachusetts advertising and public relations efforts will touch the regions South of Boston including Plymouth, South Shore, Cape Cod and the South Coast. The South Shore geographically stretches south and east from Boston toward Cape Cod along the shores of Massachusetts Bay and Cape Cod Bay including municipalities in eastern Norfolk and Plymouth counties. The South Coast region consists of southern Bristol and Plymouth counties bordering Buzzards Bay and includes the cities of Fall River, New Bedford, the southeastern tip of East Taunton and nearby towns.
Comprehensive marketing and advertising plans are in place to serve the visibility of The Spire, its programs and sponsors. Display advertising campaigns will appear in mainstream publications including The Boston Globe, The Patriot Ledger, GateHouse publications (WickedLocal.com) and more, while an active social media campaign will raise constant awareness on popular platforms including Facebook and Twitter. Radio, digital and print magazine visibility will intermittently enrich the marketing fabric of The Spire’s presence to the public, appropriate to the scope of each individual production, as well as community newspaper, poster and banner advertisements.